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Strategy, Branding & Copywriting by The Alchemist

High Technology Portfolio

 

Video Scripts
          Client: IBM
            Watch the video:
New Release of DB2        [Download the required QuickTime viewer]
                (design, illustration, direction & production by
M.A.D.)

Brochures 
Client: EventGnosis
      Event management application development platform for software OEMs
          Client: Össur Rheo Knee
        
       Bionics-based, prosthetic knee for above-the-knee (transfemoral) amputees
Client: SATIS
      Equipment that electronically applies coatings for lenses & eyeglasses
                   Before (the material we were given to work with)  
         After (only 24 hours later!)
 
Websites
          Client:
Agency Logic   
            Web services for real estate brokers

          Client: 
EventGnosis     
            Event management application development platform for software OEMs

          Client:
Imperial Systems
            Custom IT services for logistics service providers and end-users

          Client:
PlanetPro        
            IT consulting for HR, marketing and other horizontal markets
          Client:
Spire Associates
            CRM management consulting for Fortune 500 firms
          Client:
WebLevity       
            Search Engine Optimization (SEO) services
 
Print Advertising
         Client:
AgencyLogic
            
Program Book ad for Realtor® Trade Show
 
Freelance & Other Articles
        Clients: various supply-chain software firms
           
How to Use Jungian Personality Types to Train Logistics Professionals


           
Centralised Distribution

            The Seven Myths of Supply Chain Outsourcing (ghostwritten)

        Client: real estate website design services firm
           
The Seven Deadly Sins of Real Estate Web Sites (ghostwritten)

White Papers & Market Research
        Client:
IBM
           
Structured Data, Unstructured Data & Databases: excerpts

        Client: Confidential
            Characteristics of Canned Tuna Market (short excerpt)

Product Release Announcements
        Client: IBM
        
Letter Announcing New Version of DB2 to Every Employee in the Division

Branding Guidelines
        Client:
IBM
        
Tivoli Branding Guidelines ("Ready for Tivoli")

           
     (design, layout & production by M.A.D.)

Journal Articles
        Client:
Economics professor at the New School in Manhattan
           
Journal of Econometrics (copyedited)